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July 30, 2004

Real, Apple, and Tethering

There's an interesting article over on engadget.com about "tethering". Tethering is where one product is tied into another, one example given is the little packets of coffee for use in a certain coffee maker.

So we looked on with enthusiasm at the new pressurized personal coffee makers. They push hot water through a sealed “pod” filled with a precise measure of coffee. It was neat, slick, well-designed, and promised a strong, good, dependable dose. It’s the same technology that supplies those surprisingly good coffee available from coin machines in public spaces in Europe.

After a half-hour of debating the pros and cons of such a radical “format shift,” we left without one of these cool new machines. We opted out because these specialized “pods” are essentially “tethered” to this brand of coffee maker. [engadget.com]

The author goes on to mention other devices that are tethered in this way (or becoming tethered) such as printers makers and garage-door opener companies. He also talks about the whole Apple vs Real situation and how it is becoming another example of this. I personally think Apple is blowing it. As much as I'm not a fan of Real this doesn't seem like that big a deal to me.

Posted by snooze at July 30, 2004 07:11 PM