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March 10, 2005

Get Up And Exercise

McDonalds is starting a new ad compaign urging people to get some exercise.

McDonald's Says It's Time to Exercise

MCDONALD'S has a suggestion for Americans, who are becoming obese in alarming numbers: get some exercise. The company, under fire from those who say its food plays a role in the nation's obesity problem, introduced a marketing campaign yesterday promoting physical activity as part of a balanced life. The theme: "It's what I eat and what I do ... I'm lovin' it." The campaign includes commercials that largely dispense with traditions like showing the product, the restaurants or people eating food. One spot even tells viewers, "Maybe you should spend less time with your TV." [NYTimes]

Posted by snooze at March 10, 2005 07:31 AM



Oh, that's priceless. I'm not a big fan of McDonald's but I'm glad they're stuffing it to the fat ass public and telling them to get off their duffs and DO something instead of bitching that it's someone else's fault how they eat and what they weigh.

Posted by: Liberty [TypeKey Profile Page] at March 10, 2005 11:23 AM

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