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February 10, 2006

The Elements of Spam Style

From McSweeney's, The Elements of Spam.

14. Use the active voice.

Notice how aloof the passive voice is.

Your balls are to be slurped the most by cum-starved nymphos!!!!!

Hardly persuasive. The five exclamation points feel tacked on, an attempt by an inexperienced writer to breathe life into a desiccated construction. The active voice, however, allows you to write with verve and straightforwardness.

Cum-starved nymphos will slurp your balls the most!!!!!

Posted by snooze at February 10, 2006 7:30 PM