All we need to do is pay attention to what the Internet really is. It's not hard. The Net isn't rocket science. It isn't even 6th grade science fair, when you get right down to it. We can end the tragedy of Repetitive Mistake Syndrome in our lifetimes — and save a few trillion dollars’ worth of dumb decisions — if we can just remember one simple fact: the Net is a world of ends. You're at one end, and everybody and everything else are at the other ends.[World of Ends]
It's an interesting read. I think Dr. Weinberger is someone who really gets the internet, more than most people out there. I highly recommend his book Small Pieces Loosely Joined: A Unified Theory of the Web. While I don't know that I agree with everything he says, I think he's on target with most of it. This article is no exception. The question I have is, how come the big companies don't get it?
