So, over a year ago I posted about Heinz releasing some new types of frozen potato products called Funky Fries. Guess what. They were a flop. Is anyone surprised that nobody wanted to buy chocolate fries?
"Kids already like the plain french fries," said Marilyn Raymond, director with New ProductWorks, a Michigan-based product marketing consultancy. "Why try to make them more friendly to kids?"
"What bothered me the most were the chocolate fries," Raymond added. "What was Heinz thinking? Chocolate in french fries is so different that consumers found no cord of familiarity with it. There aren't even chocolate-flavored potato chips out there." [CNN Money]
