The New York Times has a nice article about one of my favorite places to shop: Trader Joe's.
Trader Joe's, now 45 years old, has an unusual approach: it sells upscale specialty food and wine at lower-than-average prices, and roughly 80 percent of what it stocks is sold under private labels, like Trader Joe's, Trader Jacques' and Trader Ming's. By contrast, at a typical supermarket, private labels account for about 16 percent of the stock. And Trader Joe's products have sassy names, like Rosencrunch & Guildenpop caramel popcorn. [NYTimes]
I always feel like I just don't get there often enough. I do love their selection though. I always find cool things to munch on, and many of their frozen foods are great. I guess I'll make a trip there tomorrow.
