There's an article in the New York Times today about Wingwomen.com. It's a service where you rent a woman to help you meet other women.
... When he expressed no interest in the next woman she pointed to, a brunette in a preppy sweater, Ms. Frenkel shrugged. "He's the man, whatever he wants," she said. "It is not about me." Then Mr. Blumberg gestured toward the bar area. "What about that Kylie Minogue look-alike over there?" A moment later the couple headed over.
Ms. Frenkel was not on a date with Mr. Blumberg, in pursuit of a kinky threesome; she was on the clock. A 29-year-old graduate student, she is one of a dozen women who work for a New York-based Web site called Wingwomen.com, earning up to $30 an hour to accompany single men to bars and help them chat up other women. The Web site's founder, Shane Forbes, a computer programmer, started it in December after realizing he had more success with women when he went to clubs with female friends. "Every time I was with them, I would meet women," he said.
The wingwoman is the latest twist on the wingman, that devoted male sidekick who helps a buddy pick up women at bars and clubs. Originally a "Top Gun" kind of term that referred to a pilot flying protectively behind his squadron leader, its more recent meaning entered popular culture around 1996 through the movie "Swingers," about two men road-tripping to Las Vegas, serving as each other's wingmen in attempted conquests. [more] [nytimes.com]